Though Kick gives creators a better revenue share, the grass isn’t necessarily greener. The company shut down service in South Korea, one of the world’s largest esports markets, and it sowed discord in its community over confusing and ever-changing payout structures. The Amazon-owned platform has conducted multiple rounds of layoffs in the last year as it struggles to turn a profit - in 2024 alone, Twitch has laid off 500 employees, who made up 35% of the workforce. Kick offers creators 95% of their subscription revenue, which is a huge upgrade over Twitch’s 50-50 baseline split streamers in Twitch’s Partner Plus program can make a 70-30 split. Over the last few years, many top streamers have left Twitch for exclusive deals with other platforms like YouTube, or the newer Kick. You’ll always have a home on Twitch, Poki.” “We’re so proud of everything you’ve accomplished and what’s ahead in the future. “What an incredible journey it’s been,” Twitch’s X account responded to Pokimane’s announcement. As one of the first women of color to emerge to Twitch stardom in a male-dominated gaming culture, Pokimane’s influence is palpable. As she departs Twitch, she has 9.3 million followers, making her the tenth most-followed user. When Twitch streamers’ payout data was leaked in 2021, Pokimane - whose real name is Imane Anys - was the highest-earning woman streamer on the platform.
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